NOPworld, a leading market research organization explores global media habits like reading, searching internet, listening to radio & watching TV. Interestingly India leads in Reading with a great score of 10.7 hours per week(hr/wk), while the global average goes around 6.5 hr/Wk. In watching TV, it is 13.3 hr/wk which is 3.3hr/wk lesser than the global average.
For more information : [ Yahoo ]